Doing good in the UK

Have you heard of Banksy or the Date Farmers? These hot contemporary artists exhibit at Leonard Street Gallery in London, run apparently by a company called Novas Group Homes. This company sounds to good to be true. Check them out at www.novas.org. From their website: "The Novas Group was established in 1998 and over the last three years the organisation has transformed itself from predominately a provider of large hostels for homeless people to be at the cutting edge of tackling social disadvantage through social enterprise, innovation and positive impact. " I've been told that they donate their gallery sales commission (50%) back to their non-profit projects. This company deserves a closer study. What a template for doing good while doing business in the USA.